Bar Prima
Industry:
Hospitality—Restaurant
Involvement:
Brand Identity, Web Design, Motion, Illustration
Team:
Marlo Onilla, Lea Li, Gabrielle Arguelles
barprima.ca ↗
Designed to resemble an imaginative culinary institution derived a century ago, the visual identity of Bar Prima consists of an intricate framework of a conceptual logo evolution and story—dating back to the 1900’s, to present day, 2023. By showcasing the existence of Bar Prima and its logo evolution throughout the decades, the brand stays referential to both the classic and contemporary, without being a pastiche of either.