Bar Prima


Brand Identity, Web Design, Motion, Illustration

Marlo Onilla, Lea Li, Gabrielle Arguelles ↗

Designed to resemble an imaginative culinary institution derived a century ago, the visual identity of Bar Prima consists of an intricate framework of a conceptual logo evolution and story—dating back to the 1900’s, to present day, 2023. By showcasing the existence of Bar Prima and its logo evolution throughout the decades, the brand stays referential to both the classic and contemporary, without being a pastiche of either.